Sales Lead Generation
Provides hardware, software and services to consumers, SMB's and large enterprises, including customers in the government, health and education sectors.
HP briefed value prospect to promote its storage product range to DGS&D prospects across PAN India and just as importantly, provide them with the means to produce their own be spoke sales support material for this range, both remotely and cost effectively, core objectives included lead generation and acceptence of DGS&D rate card.
- Once briefed, we strategically fetched a contact level detailed database of 3500 likely prospects across PAN India. We pushed three emailer's across this segment. Respondents were to be directed to a dedicated campaign landing page, planned follow up and tele sales executive. Regionwise lead assignmentto client sales managers on a weekly feedback on leads assigned.
- Analysis of lead feedback recieved from the client regional sales manager. This included tracking the number of leads closed, accepted (in funnel), pending for validation by sales team of client.
Profiled 3,636 companies. A total of 100 leads were generated and assigned to the client's sales force. Net lead funnel of INR 2500 Million was generated.